Parks Canada, TIAC Sign Deal To Promote Tourism

Jasper National Park

Parks Canada and the Tourism Industry Association of Canada (TIAC) recently signed a Memorandum of Understanding that allows the organizations to collaborate in fostering a resilient sustainable tourism sector while offering tourists opportunities across Canada to connect with nature and local culture.

Through this partnership, Parks Canada and TIAC will support the development, renewal, and promotion of responsible tourism products, including visitor experiences at places administered by Parks Canada, associated regional tourism offers, and Indigenous tourism products to further Canada as an international destination of choice.

"Domestic and international travelers alike are seeking authentic experiences, unique activities and a deeper connection to community and culture, especially Indigenous cultures and traditions. Now more than ever, Parks Canada is uniquely positioned to deliver and promote even more meaningful tourism experiences in partnership with leading industry organizations such as the Tourism Industry Association of Canada. We look forward to working in close collaboration with TIAC to connect Canadians and visitors to the treasured places we are committed to protecting," says Parks Canada president and CEO Ron Hallman.

TIAC president and CEO Beth Potter adds, "As Canada's leading advocate for the tourism industry, we recognize the importance of working closely with Parks Canada to ensure that our country's iconic national parks, historic sites, and marine conservation areas are managed to balance visitor experience with environmental protection.

"With Parks Canada as our valued partner, we are confident that Canada's tourism industry will continue to thrive, providing unforgettable experiences for visitors worldwide while protecting our precious natural and cultural heritage."

As Open Jaw reported, Parks Canada also recently signed an MoU with Destination Canada to build up tourism across the country as well.

More information about Destination Canada is available here.

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