Parks Canada has signed a Memorandum of Understanding (MoU) with Destination Canada that will allow both organizations to work together on similar priorities. The MoU will help both organizations with their goals of developing rural and urban communities as tourism destinations and creating new and improving existing tourism projects.
The partnership is also meant to build on existing marketing collaborations and assist development of new domestic and international markets for Canadian tourism products.
"As we highlight Tourism Week in Canada, Parks Canada recognizes that partnerships and collaboration with tourism industry leaders, such as Destination Canada are key elements in delivering on its important mandate to protect and share national historic sites, parks and marine conservation areas," said Parks Canada president and CEO Ron Hallman.
"Together with Destination Canada's support, we will further our efforts to foster greater connection to protected places for the enjoyment of visitors and Canadians, now and into the future."
"Canada is world-renowned for the beauty of its wide-open space, awe inspiring parks, marine life and majestic wildlife. As an industry, we must help protect our greatest tourism assets," said Destination Canada president and CEO Marsha Walden.
"This collaboration with Parks Canada is another step towards building a more resilient and regenerative future for tourism. We truly believe that tourism can only flourish in the long-term when supported by a healthy environment and welcoming communities. When tourism thrives, we all thrive."
More information about Destination Canada is available here.
