Visit Orlando launched a suite of enhanced websites to promote the Orlando region to all audiences — domestic and international leisure visitors, meeting planners, meeting attendees, travel professionals and more. After extensive research to uncover the needs of Visit Orlando’s various audiences, VisitOrlando.com, OrlandoMeeting.com, VisitOrlando.org, MagicalDining.com and Spanish, Portuguese, French Canadian and German websites are now live.
“These new platforms are more than just websites — they serve as gateways to our destination for all of our unique audiences around the world, especially Canada.” said Casandra Matej, president & CEO of Visit Orlando. “As one of the first opportunities our Canadian audiences have to connect with our destination and make decisions about how they spend their time and resources, it is critical we make the experience as helpful and meaningful as possible.”
New enhancements include:
- A more modern and engaging design that makes it easier for the user to navigate and embodies Visit Orlando’s Unbelievably Real brand.
- Better performance with shorter load times to ensure a seamless and intuitive experience.
- Greater accessibility built into the design, making it easier for users with visual or hearing impairments.
- Multilingual support with more robust content for Spanish, Portuguese, French Canadian and German audiences.
- Dedicated neighborhood pages with improved navigation and interactive maps helping visitors more easily discover new areas of our destination.
The redesign of Visit Orlando’s website began more than 18 months ago when the organization engaged Orlando-based research firm C3R to conduct extensive user testing. Following the results, Visit Orlando partnered with another Orlando-based company, Purple Rock Scissors, to transform the design of the websites implementing the latest best practices with research from the user testing.
Visit Orlando’s eight new websites now offer enhanced experiences for all the destination’s audiences:
- VisitOrlando.com – The official leisure website for domestic and international visitors featuring an extensive events calendar, more than 1,500 member listings, valuable offers, inspirational articles to help with itinerary planning and more.
- Four New In-language Websites – Each offer more robust and tailored content in their corresponding languages, including:
- Spanish: es.VisitOrlando.com
- Portuguese: pt.VisitOrlando.com
- French Canadian: fr.VisitOrlando.com
- German: de.VisitOrlando.com
- OrlandoMeeting.com - A one-stop shop for meeting planners to learn more about why Orlando is the top meeting destination in the country, discover resources available from Visit Orlando, and submit RFPs.
- VisitOrlando.org - A new hub for information on Visit Orlando, Orlando’s travel and tourism industry, career opportunities, and research, as well as the home for the organization’s media, travel industry professionals and Visit Orlando member websites.
- Travel Trade: VisitOrlando.org/trade
- Media: VisitOrlando.org/media
- Members: VisitOrlando.org/members
- MagicalDining.com - The home to Visit Orlando’s Magical Dining®, an annual restaurant program with a charity component, occurring every fall where more than 100 of Orlando’s best restaurants offer prix-fixe menus at exceptional prices.
