Brand USA, in partnership with Collette, is taking its third big screen film, Into Nature’s Wild, on a six-city roadshow across Canada, hosting VIP film screenings for members of the travel trade.
Kicking off on 25APR, the six cities include: Ottawa (25APR), Halifax (26APR), Winnipeg (27APR), Edmonton (02MAY), Calgary (03MAY) and Vancouver (10MAY). In each city, the screening will also include a networking reception and a prize draw with the chance to win two tickets to the U.S.
Narrated by Morgan Freeman, Into Nature’s Wild aims to inform, inspire and entertain the travel trade by taking viewers on a journey by kayak, bike, train, hot air balloon, zip line, and kiteboard in some of the most beautiful but little-known landscapes in the United States.
From Alaska to the Oregon coast to the canyonlands and the Appalachian Trail, the film follows Native American astronaut John Herrington, Alaskan pilot and youth advocate Ariel Tweto, and international record-breaking athlete for hiking, Jennifer Pharr Davis, as they each explore the hidden wonders of the USA's epic landscapes and ecosystems.
“We hope by taking Into Nature’s Wild on the road and showcasing the wealth and breadth of outdoor adventures to be experienced across the USA, we can inspire the travel trade to sell above and beyond the gateway destinations,” said Casey Canevari, senior travel trade manager, Canada at Brand USA.
Brand USA says it is a "firm believer in the power of films and TV to motivate travel and understands its ability to directly encourage incremental visitation and spending to the USA." This is the third feature film supported by Brand USA, and is part of its multi-screen strategy to inspire and invite travelers from around the world to discover the "vast portfolio of experiences that the United States offers."