Accor announced on 19JAN a new addition to the Group's network of brands: Handwritten Collection.
"Handwritten Collection enriches Accor's offering in the 'collection brands' segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts. Our aim...is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity," said Alex Schellenberger, Chief Marketing Officer, Premium, Midscale, Economy Brands, Accor.
According to Accor, each local hotelier integrates character and personality into the fabric of their hotel, engaging guests with local wisdom and conversation, bringing a personalized energy to the guest experience.
Handwritten Collection properties opening over the next several months include Hotel Shanghai Sheshan Oriental, Handwritten Collection in Shanghai, China; Le Saint Gervais Hotel & Spa, Handwritten Collection in Saint Gervais, France; Wonil Hotel Perth, Handwritten Collection in Perth, Australia; Hotel Morris, Handwritten Collection in Sydney, Australia; and Le Splendid Hotel Lac d'Annecy, Handwritten Collection in Annecy, France.
Additional properties will open throughout the remainder of the year and beyond, including Hotel Les Capitouls Toulouse Centre, France; Oru Hub Hotel, Handwritten Collection in Tallinn, Estonia; Square Lodge Hotel La Roche sur Yon, Handwritten Collection in La Roche-sur-Yon, France; Sunrise Premium Resort, Handwritten Collection in Hoi An, Vietnam; Paris Montmartre Sacré Coeur (property name subject to change), Handwritten Collection in Paris, France as well as properties in Bucharest, Romania and Madrid, Spain. The Handwritten Collection portfolio is expected to reach more than 250 hotels by 2030.
Notable Handwritten Collection Properties
Hotel Shanghai Sheshan Oriental, Handwritten Collection, Shanghai, China - Opening 19JAN 2023
Close to Sheshan National Park, Hotel Shanghai Sheshan Oriental has over 124,000 square meters of landscaped gardens, including an outdoor beach pool. Opening as the first Handwritten Collection hotel, the property offers a dedicated service team to set up and manage tea breaks and create bespoke dining experiences for guests.
Le Saint Gervais Hotel & Spa, Handwritten Collection, Saint Gervais, France - Opening 19JAN 2023
Le Saint Gervais Hotel & Spa combines the spirit of the art nouveau movement with contemporary tastes as a conversion of a historic home. Ottoman culture will also come to life throughout the guest experience in elements such as a library corner, Turkish coffee and herbal tea infusions available in the spa.
Wonil Hotel Perth, Handwritten Collection, Perth, Australia - Opening early FEB 2023
Located on the bank of Swan River next to Kings Park and just minutes from Perth's central business district, Wonil Hotel offers a chic modern setting. Guests can enjoy this home base from which to explore a city known for its sunshine and beaches.
Hotel Morris, Handwritten Collection, Sydney, Australia - Opening FEB 2023
Housed within an Italian Renaissance styled building, the 82-bed Hotel Morris reopens as part of the Handwritten Collection after a major restoration, intertwining European and Australian character, honoring the hotel's historic roots.
Le Splendid Hotel Lac d'Annecy, Handwritten Collection, Annecy, France - Opening APR 2023
Close to the city center and Lake Annecy, Splendid Hotel offers Art Deco characteristics with a touch of 1950s modernity within its architecture. The hotel's decor from renowned Designer Thierry D'Istria is complemented by a selection of artwork, sculptures and vintage pieces.
Hotel Les Capitouls Toulouse Centre, Handwritten Collection, Toulouse, France - Opening MAY 2023
In the heart of the city's historic center, the Hotel Les Capitouls Toulouse Center was originally built as a historic private mansion. This hotel combines the charm of the Toulouse brick vaults with modern comforts and new sustainable design elements.
Oru Hub Hotel, Handwritten Collection, Tallinn, Estonia - Opening MAY 2023
Located in the center of Tallinn in the historic old town and a short drive to the coast, Oru Hub Hotel boasts Yoga facilities and a Tea Room. After two years of major renovations, the hotel will launch a new guest experience concept combining leisure, work and food.
Paris Montmartre Sacré Coeur, Handwritten Collection, Paris, France - Opening Spring 2024
The Paris Montmartre Sacré Coeur is located a few minutes walk from Sacré-Coeur basilica and the cobbled streets of the Montmartre neighborhood. Property name may change prior to opening.
With a plan to grow the collection to 250 properties by 2030, Accor is actively seeking new properties to be part of Handwritten Collection in popular travel destinations across the globe.
For more information, visit Accor's web site.
