Princess Cruises has announced an exclusive five-year licensing agreement with Xponential Fitness, Inc., a global fitness brand.
Princess will add Xponential Fitness to its OneSpaWorld experiences to enhance its health, wellness and fitness offering at sea. According to Princess, it will be the first major cruise line to provide guest fitness experiences through multiple fitness brands.
Across the cruise line's 15-ship fleet, the partnership will offer at least 120 Xponential Fitness experiences, including Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab. More Xponential Fitness offerings will be added in the future.
Xponential Fitness will also work with OneSpaWorld to incorporate Xponential’s experiences into the fitness offerings provided to Princess guests, managed by OneSpaWorld’s fitness professionals and onboard staff at the fleet's fitness and spa facilities.
In addition to the onboard Xponential brand studio classes, Princess will make Xponential Fitness’ XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on the cruise line's digital content platform, OceanView. Princess guests need not be Xponential Fitness members to experience in-studio live classes and in-stateroom on-demand classes, and can continue their onboard experience post-cruise at exclusive Princess discounted prices.
Princess Cruises will also integrate customized equipment packages from Xponential Fitness partners to complement its onboard fitness studios, and will also make Xponential Fitness merchandise available in onboard retail stores and on Princess’ platform OceanNow.
“Whether at your home, your local studio, your stateroom, the ship fitness centre, sports court or lido deck, our guests can engage with Pure Barre, Club Pilates, YogaSix, StretchLab, Stride or any of their favourite fitness experiences,” said John Padgett, President of Princess Cruises.
