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Aeroplan Announces Multi-Year Partnership with Ontario's LCBO

Air Canada's Aeroplan loyalty program has announced a multi-year partnership with LCBO. Starting today, 16NOV, Aeroplan members will earn one Aeroplan point for every $4 spent at LCBO retail stores, in addition to bonus points on promotional offers. To earn Aeroplan points in LCBO retail stores, members are asked to present a physical or digital Aeroplan membership card at checkout.

Aeroplan points can be redeemed in the Aeroplan eStore for travel to more than 1,300 destinations,, as well as for hotels, car rentals, and merchandise, and LCBO Gift Cards, which will soon be available starting at 1,000 Aeroplan points for a $10 LCBO Gift Card.

"This is an exciting day for our members in Ontario," said Scott O'Leary, Vice President, Aeroplan at Air Canada. "Together with the LCBO, we can't wait to deliver on a new world of possibilities for our members."

In celebration of the launch, consumers can join Aeroplan by 28NOV 2021 and earn 250 bonus points on their first LCBO retail store purchase. New and existing Aeroplan members can spend $50 or more at a LCBO retail store by 28NOV 2021 to earn double the points.

"We're delighted to launch Aeroplan as a way to provide rewarding and personalized offerings to our customers and suppliers," said Vanda Provato, Chief Marketing and Digital Officer, LCBO. "This launch is particularly timely given that we are in the holiday season and many customers are looking for the perfect choice to make moments great."

Currently, Aeroplan members can only earn Aeroplan points for purchases made in LCBO retail stores. In the future, Aeroplan members will have the ability to earn Aeroplan points for online or in-app purchases.

For more information on the partnership and its launch offers, visit Air Canada's web site.

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