Dynamic Pricing May Be Driving Airfares Higher for Canadians

Canadians may be getting the short end of the stick when it comes to airfares, according to a report in the Globe & Mail.

It outlines how dynamic pricing - based on the country of origin of the consumer, or ‘resident fares’ - can stick Canadians with much higher prices than travellers in other countries. Experts note the strategy is designed to maximize airline profit by charging different fares in different markets based on “demand, and affordability thresholds for the same flight itinerary.”

The strategy is also harder for savvy online air ticket shoppers to ‘beat’ to save money.

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