Holland America Line has named Kacy Cole as the new vice president of marketing and e-commerce. Cole comes to the cruise industry with more than 20 years experience in leading marketing functions. She will report to Beth Bodensteiner, Holland America Line’s chief commercial officer.
“Kacy joins Holland America Line with an impressive reputation as an impactful marketing leader, and her expertise will help drive our brand to more clearly define our position as one of the world’s leading cruise lines,” said Gus Antorcha, president of Holland America Line.
As vice president of marketing and e-commerce, Cole will work closely with teams across all areas of the organization to the cruise line’s strategic focus and improve the consumer experience. According to Holland America Line, Cole will work on strategie ssuch as full-funnel marketing for the booking process and branded content to guest-service initiatives and innovations and integrations on company-owned channels.
Prior to joining Holland America Line, Cole was senior vice president of marketing at digital platform LTK where she was responsible for global marketing functions. Throughout her career, Cole worked in various roles performing integrated marketing, e-commerce and consumer marketing for companies including T-Mobile, Butter London and Tommy Bahama.
For more information on Holland America Line, visit its web site.