Silversea Cruises announced that the line will promote Barbara Muckermann to New Chief Commercial Officer (CCO), effective 23JUN. Muckermann recently served as Silversea’s Chief Marketing Offer, and will now focus on strengthening the line’s consumer-focused approach across sales and marketing channels in her new role.
Muckermann will oversee all aspects of Silversea’s guest relations, sales and marketing, revenue management functions, strategic communications, and brand recognition.
“Barbara’s unparalleled experience and extensive knowledge of the luxury travel industry, paired with her intimate understanding of guests’ and travel advisors’ needs, make her the perfect leader to drive the profitable growth of Silversea Cruises globally,” says Jason Liberty, Executive Vice President and Chief Financial Officer of Royal Caribbean Group.
“Barbara has a proven track record of success and is deeply respected across the industry. Her expertise will prove pivotal in strengthening Silversea’s presence on the global stage as the recognized leader in ultra-luxury and expedition travel,” adds Roberto Martinoli, President and CEO of Silversea.
She joined Silversea Cruises in OCT 2001, and rejoined the brand in 2016 after working with multiple luxury and cruise brands from 2005.
“I am truly honored to work with such a talented senior leadership team at one of the world’s most iconic brands, recognized as the pinnacle of luxury travel,” says Muckermann. “This is an exciting year of opportunity for the company, and Silversea is uniquely positioned within the industry’s return to service to capture growth in the global market, placing our guests at the center of the luxury experience.”
Muckermann brings 25 years of experience to her new position as an established professional in the luxury travel and hospitality industry.