New Video Campaign Tells Tales of Global Travellers Missing Quebec City

Quebec City Tourism is promoting itself as a staycation destination with a new promotional video. The video features disappointed travellers from all over the world, who had trips planned to Quebec City that were postponed by the COVID-19 pandemic and features the tagline, “Let’s enjoy Québec City for all of them.” 

Initially targeting Quebecers, the campaign could also run in Ontario if borders open between the two provinces this summer. 

The video shares the sights, experiences, and foods that the travellers say they can’t wait to try, such as kayaking the St. Lawrence, visiting Chateau Frontenac and Place Royale, and enjoying world-class poutine at Chez Gaston. 

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And the featured travellers encourage Quebecers to enjoy –  in their honour – all the beauty, food, attractions, activities, vast outdoor playgrounds, and historic sites so conveniently close to home. 

 “We’re pulling out all the stops with this exceptional campaign and all the activities on offer to make Québec City a fabulous and fun summer destination, despite the absence of international travellers.” said Robert Mercure, general manager of Québec City Tourism. “All the necessary public health measures are in place to ensure that visitors experience a safe and fantastic summer, and that our local business owners have a tourist season that helps get them back on their feet after so many hard months due to the pandemic,” 

The campaign is part of a CDN $27 million stimulus package to help relaunch tourism in the Québec City area in time for the summer season. 

That money is also being used to offer a $75 prepaid credit card as a gift to anyone who books a stay of two or more nights at an establishment registered with Québec City’s regional hotel association, Association hôtelière de la région de Québec (AHRQ), between 24JUN and 11OCT 2021, along with a program of more than 1,000 fun activities in the destination that will take place from MAY to OCT. 

Québec City Tourism has over 800 members in an area that spans Québec City, L’Ancienne-Lorette, Saint-Augustin-de-Desmaures, Wendake, and the regional municipal counties of Portneuf, Jacques-Cartier, Île d’Orléans, and Côte-de-Beaupré.

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