The Association of Canadian Travel Agencies (ACTA) has launched a new Industry Recognition Pathway Program, offering advisors with work experience a way to earn the industry-recognized Certified Travel Counsellor (CTC) or Certified Travel Manager (CTM) designation.
The program is open to travel professionals with 10 or more years of industry experience, allowing eligible candidates to earn a CTC or CTM by demonstrating their “extensive industry experience” rather than completing the traditional certification pathway.
ACTA says the accreditations are recognized as “marks of professionalism and expertise” across Canada, helping advisors to stand out among the more than 30,000 Canadians that have chosen a career as a travel advisor.
The association says certified travel advisors can benefit from:
- Official ACTA CTC or CTM certificate recognizing "expertise, professional experience, and commitment to excellence.
- Enhanced professional credibility to "strengthen your reputation with clients".
- Career advancement opportunities.
- Dedicated ACTA support and access ACTA's education and certification team for guidance and ongoing development.
- Priority learning opportunities including priority access to ACTA's best-in-class immersive destination learning experiences and international conferences.
- Official ACTA certification pin displaying your CTC or CTM designation.
- National consumer recognition by featuring in ACTA's Find a Travel Advisor directory.
More information about ACTA's certification pathways and application process can be found on the website.
