WHAT'S IN A NAME?

TPI Rebrands as Trevello, Supporting Growth Strategy in Canada & US

Zeina Gedeon, CEO, TPI
Zeina Gedeon, CEO, TPI

Travel Professionals International (TPI) has announced a new corporate brand name change to “Trevello Travel Group” as part of its future growth strategy in Canada and the U.S.

The agency, meeting in Cancun, has revealed its new corporate logo and identity along with the name change.

“Everything we do is driven by helping our Advisors succeed. We believe this next chapter will open many new infinite opportunities and possibilities for today’s travel entrepreneurs.” said Zeina Gedeon, CEO, Trevello Travel Group.

“We’ve got big plans and we knew that to achieve these plans, we needed to make ourselves uncomfortable and ensure we were ideally situated to expand our position as the pre-eminent host agency where the needs of our Advisors are fulfilled” added Gedeon.

The company's release says that "modern travel entrepreneurs" inspired its new name, adding that Trevello signifies qualities like: natural leadership, independence, individualism, extreme ambition, originality, courage, with people who are explorers and innovators, "which truly defines today’s travel Advisor."

"As the industry enters a new era of travel, Trevello is committed to evolving and growing for the needs of the modern travel entrepreneur. Trevello will pave new paths and proudly continue with the same dedication to helping our existing and future Advisors take their careers to new heights.

Trevello, it says, is the "Host Agency of the future," where the needs of the evolving travel entrepreneur will be fulfilled.

Lynn Elmhirst

Editor

With a background in broadcast news and travel lifestyles TV production, Lynn is just as comfortable behind or in front of the camera as she is slinging words into compelling stories at her laptop. Having been called a multi-media ‘content charmer’, Lynn’s other claim to fame is the ability to work 24/7, forgoing sleep until the job is done. Documented proof exists in a picture of Lynn at the closing celebrations of an intense week, standing, champagne in hand - sound asleep. That’s our kind of gal.

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