Rebrands with New Focus has unveiled a new logo, a new slogan of “see the world, your way”, and a revamped website as part of a corporate rebrand.

The changes “better reflect the future of” and emphasize its “focus on customized getaways and diverse product selection,” the company, which has been operating since 2004, said in a news release. created a video explaining the purpose of the rebrand. is a licensed retail travel agency offering custom trips combining flights, hotels, vacation packages, cruises and car rentals in destinations around the world. Japan’s H.I.S. Group purchased’s parent company, Red Label Vacations Inc, in 2019. Subsidiary brands include TravelBrands, and The Travel Experts.

Anna Kroupina


Anna's day starts at 5:30 a.m. each morning to scour daily travel news headlines to find the most relevant stories for Canadian travel advisors. She contributes to writing the daily news and covers events. The Alberta Rockies, Hawaii and France's Provence region are among her favourite destinations. She's a proud cat mom and a terrible snowboarder.

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