Survey: Young Canadian Travellers are Looking For “Roamance”

Young Canadians are looking for love in faraway places, a new study suggests.

As Cupid readies his arrows for Valentine’s Day later this month, a recent Flight Centre Travel Group survey conducted by YouGov reveals that Canadian Zillennials—a blend of Gen Z and Millennials—are charting a new course for romance. Rather than the customary candlelit dinners or bouquets, younger generations are embracing travel as their love language, setting a trend for 'roamantic' getaways under the expansive Canadian sky and beyond.

In Search of ‘Roamance’:

  • Nearly 45% of Zillennials surveyed across Canada, Australia, New Zealand, South Africa, and the UK are seeking 'roamantic' connections while travelling.
  • Parallel to global peers, 41% of Canadian Zillennials are in pursuit of 'roamantic' interludes on their journeys.
  • Though 'roamance' knows no borders, Canadian men (49%) report a higher incidence of seeking love abroad, surpassing Canadian women (33%).

‘Wanderlone’ for Solo Hearts:

  • Solo travel, dubbed ‘wanderlone’, is popular, with 60% of Zillennials surveyed across Canada, Australia, New Zealand, South Africa, and the UK indicating they are very or somewhat likely to embark on a solo adventure.
  • Among Canadians (52%) planning to embark on 'wanderlones', they focus on journeys of reflection and contemplation (58%), navigating the world independently (53%), and self-discovery (51%).

Insights from Flight Centre Canada’s 2023 booking data mirror these key findings: 41% of customers were couples seeking romantic escapades, while 40% were solo travellers wandering on their own.

"It's a clear sign of the times; love and travel go hand-in-hand, underscoring the possibilities of connection and self-exploration we seek to experience,” said Chadd Andre, Executive Vice President of Flight Centre Canada.

“No matter your preferred style of adventure, our travel experts can help you find the right vacation, at the best value, and take the stress out of the booking process.”

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