Pack light and stay motivated. That's the message from Westin Hotels & Resorts to guests as it revamps its gear lending program. Through it, wellness-minded travellers can borrow the latest equipment to optimize their well-being while staying at any of the brand's more than 230 properties globally.
Westin's Gear Lending program has evolved over the last decade to meet consumer trends and travellers needs. In its latest iteration, the Marriott Bonvoy brand has reimagined the program, featuring the latest in high-tech recovery and total body strength training equipment. Rolling out at the brand's over 230 properties globally, the next generation WestinWORKOUT Gear Lending program will encompass a library of kits allowing guests to borrow the equipment they need – whenever they want – to optimize their stay and feel their best.
The acclaimed, on-demand program focuses on helping guests maintain their workout routines, wherever they go, without the added bulk of packing fitness gear.
In addition to WestinWORKOUT Gear Lending program, offerings under the Move Well pillar include the signature WestinWORKOUT Fitness Studios, and the more than 225 on-property Run Concierges around the world who host group runs and encourage athletes of all levels to grab a RunWESTIN map and explore the destination.
Westin tapped fitness powerhouses for the first two kits of its re-energized Gear Lending program, providing guests with high-quality fitness essentials in-room, on-demand.
Global high-performance wellness brand Hyperice features its game changing massage and compression recovery products that are ideal for post-workout recovery, as well as soothing stiffness and tension from long travel.
Additionally, direct-to-consumer fitness accessories brand Bala features its beautifully designed and highly versatile total body fitness pieces, providing opportunities for guests to move well both in their guest room and outside, wherever the day takes them.
Whether an avid runner that needs recovery tools or cross-training, a yogi that wants to maintain their daily routine, or a guest that wants to relieve tension from a long day of travel and/or a day of meetings, guests now have the opportunity to borrow:
- Recover & Recharge Kit by Hyperice, which includes Hyperice's most sought-after recovery gear such as the new Normatec Go, Hypervolt Go 2, and Hypersphere Mini, as part of Hyperice's ongoing exclusive hospitality collaboration with Westin.
- Sculpt & Flow Kit by Bala, which includes Bala's full body workout essentials such as bangle weights, resistance bands, balance blocks, and a Westin branded yoga mat.
"For Westin, wellness is central to our mission. Over the last decade, through our WestinWORKOUT Gear Lending program, we've helped guests optimize their fitness routines and accomplish more while on the road," said Jennifer Connell, Global Brand Leader, Westin Hotels & Resorts and Vice President, Distinctive Premium Brands, Marriott International. "As strength training and recovery have evolved into essential wellness rituals, we've reimagined our beloved program to be more versatile and partnered with cutting-edge brands that help motivate and inspire guests to reach their full potential."
Hotel guests who wish to bring the WestinWORKOUT Gear Lending experience home can also request an exclusive promotional code to shop the products on the Bala and Hyperice websites. Looking ahead, Westin plans to continue expanding its Gear Lending program with more kits added to the roster as well as additional, enhanced guest experiences.
To learn more about the brand's Gear Lending program, please visit www.westin.com/gearlending.
