
“This is how you Europe.”
That sentiment is proving true for cruisers interested in an alternative river cruise experience with Avalon Waterways. With more than 75% of inventory already sold for 2025, Avalon continues to chart an unparalleled course for cruising, offering travel advisors boundless opportunities to secure sales – and profits – with what’s trending now – as well as those itineraries on deck for the future.
What’s Hot? Elevated Demand. Avalon Waterways is making waves in 2025 with remarkable demand for its award-winning river cruises. For travel advisors with clients looking to board, the time to act is right now! Here’s what’s making a splash:
- Viva La France! – Trending higher than the rest of the globe, France sales are strong. Nearly 80% sold, these cruises invite cruisers to be choosers with Classic, Discovery and Active excursions on the Seine, Saône, Rhône & Rhine Rivers.
- Pro Tip: Availability opens-up for France in Bordeaux! For the first time, Avalon Waterways is setting sail with NEW one-, two- and three-week sailings on the Garonne and Dordogne Rivers. These new Bordeaux cruises have space and will get clients in France on less-crowded sailings. And now, Avalon Waterways is also providing guests the opportunity to begin their Bordeaux cruise with two nights in Paris! Even better? Avalon has revealed a new promo offer, inviting guests to book the Paris extension for FREE for a limited time, on select departures.
- This Golden River is Pure Gold. At 98% sold for 2025, sailing aboard the new Avalon Alegria this year won’t be easy, but it’s still possible for clients with flexible dates who book right now to set sail through Portugal’s postcard-perfect landscapes.
- Pro Tip: 2026 Cruises Are On Sale Now. If your clients are intent on these can’t-miss landscapes, Avalon’s can’t-miss bestseller is on sale now for 2026. Perfection is worth waiting for to make Douro dreams come true.
- Light it Up: Holiday Magic Abounds. At nearly 80% sold for 2025, Avalon Waterways’ Festive cruises featuring Europe’s Christmas markets, are filling fast.
- Pro Tip: Don’t Miss New Cruises. Avalon has added 25% more capacity for 2025 than 2024 to meet demand. With new departures on the Rhine and 9-night holiday sailings, the river cruise line is offering expanded options for seasonal travellers.
What’s Next? Don’t Miss the Boat! While some of Avalon's most popular cruises are nearly sold out, there’s still plenty of opportunity for advisors to grow bookings with these standout itineraries:
- Blooming with Opportunity. Avalon Waterways’ Tulip Time sailings are at 72% capacity, which means that these “almost here” Spring sailings are still available to get clients on board to chase a rainbow of colors across Holland and Belgium.
- Sunny Days, Smooth Sailing. July & August cruises offer prime booking availability on Europe’s most popular rivers: The Rhine and Danube!
Sweeten the deal with special, “book now” promos like FREE AIR or SAVINGS of $1,700/person on select summer sailings, including:
- Magnificent Europe – July 5, July 25 or August 12
- Rhine & Rhone Revealed (Southbound) – June 24, August 5 or August 19
- Romantic Rhine (Southbound) – July 22, July 29 or August 2
- Danube Dreams (Westbound) – July 8, July 10, July 19, July 22 or August 8
- Danube Dreams (Eastbound) – July 1, July 3, July 7, July 15, July 21, July 26 or August 2
- Active & Discovery on the Danube – June 30, July 14
Made for every generation, these summer sailings are perfect for the teens and 20-somethings in life, inviting families from every generation to connect, explore and unwind with Avalon Waterways.
For more information about Avalon Waterways and unparalleled sales opportunities, travel advisors can visit www.traveladvisorportal.ca.