Air Canada Vacations (ACV) is rewarding travel advisors in a big way. The tour operator has launched its first-ever Groups Excellence Loyalty Program, a new incentive designed to recognize and reward the trade for growing its groups business.
Effective 20OCT, 2025, and running through 31AUG, 2026, all group bookings made with ACV for travel between 15DEC, 2025, and 31OCT, 2026, will automatically qualify.
Advisors and agencies will earn rewards through a tiered model—Silver, Gold and Excellence—based on the number of group passengers booked during the qualifying period.
Each tier unlocks a range of perks, from Aeroplan points, travel vouchers and free seat selection to complimentary CareFlex or CareFree coverage and more.
“This program was designed to recognize and celebrate the incredible work our travel advisors do in growing our Groups business,” said Erminia Gallina, Director of Sales at Air Canada Vacations. “We want to ensure that the more you grow with us, the more you earn and the more you enjoy the rewards that come with being one of our most valued partners.”
While full program details will roll out in the coming weeks, ACV is encouraging advisors to start booking their group departures now to get a head start on qualification.
To make closing the sale even easier, ACV has also introduced a range of new group booking perks.
Group rates now start at 10 full-paying passengers, including children. For wedding groups, there’s an added incentive: until 30JAN, 2026, couples will receive a $500 instant credit toward their final group invoice or as a future travel credit on wedding packages to Mexico, the Caribbean and Central America departing between 01APR, 2026, and 31DEC, 2027.
Advisors can also hold up to 50 seats and 25 rooms without an additional deposit, making it easier to secure group space early. Read more about the program on a dedicated portal.
The launch of ACV’s Groups Excellence Loyalty Program follows Air Canada's introduction last month of AC & Me, a new rewards program for travel advisors. The program rewards bookings through the airline's direct channel, AC Connex, with tokens convertible to Aeroplan points.
Open Jaw's Nina Slawek interviewed AC executives last month at the launch of AC & Me.
