WestJet Group has officially completed the integration of Sunwing Airlines into its operations, marking the conclusion of a two-year process to unify its narrowbody fleet under WestJet Airlines.
The integration means all WestJet flights — including those formerly operated by Sunwing, as well as Swoop and Lynx Air — now operate under a single Air Operator Certificate, with the goal of providing a consistent experience across the fleet of 150 Boeing 737 aircraft. Passengers will have access to various seating options, including Premium, Economy, Extended Comfort and UltraBasic, on all flights.
For travel advisors, this consolidation simplifies booking and offers a wider range of travel options to suit different client preferences and budgets.
WestJet completed its acquisition of Sunwing Vacations and Sunwing Airlines, first announced in March 2022, in May 2023, as part of its strategy to offer competitive travel options in the sun and leisure market.
The final Sunwing-operated flight took place on 28MAY, marking the start of full operations under WestJet.
According to WestJet Group CEO Alexis von Hoensbroech, the integration required coordination across multiple areas but is expected to provide more consistent service for travellers. “Completing the integration of two airlines in two years was a complex but necessary step to deliver more value and choice for Canadian travellers,” said von Hoensbroech.
“For travel advisors, this means a more consistent product, greater options, and the confidence that their clients will receive a seamless experience from booking to destination.”
Guests flying with WestJet on bookings made through the Sunwing Vacations brand or its wholly owned tour operator businesses can expect a smoother end-to-end travel experience, as the company continues to streamline processes and booking systems with travellers’ needs in mind, the company stated in a release.
“The final Sunwing-operated flight this week is a time to reflect,” added von Hoensbroech, recognizing Sunwing’s important role in the Canadian leisure travel market, especially for value travellers. “I know every Sunwing employee, past and present, feels their contributions have mattered to advancing the experience of air travel. To all WestJetters and former Sunwing team members: thank you. This milestone is your achievement, and a proud moment for us all.”
