Air Transat has joined the NDC parade.
The airline says it will partner with Accelya to use its FLX Platform to provide New Distribution Capabilities. Transat officials said they’ll use the FLX Platform to deliver personalized offers, enhance traveller experiences, and take control of its distributio
“As the world’s number one leisure airline, we understand the need to continually innovate and ensure we can deliver the content our guests want in the channel of their choice,” said Benjamin Pron, Vice President Commercial, Air Transat.
“The Accelya FLX Platform will deliver guest-centric retailing, enabling Air Transat to further enhance its guest experience by offering personalized and flexible options. We are delighted to partner with Accelya on our modern retailing journey."
WestJet earlier this year announced it, too, would use Accelya for NDC.
“The Accelya FLX Platform, powered by Amazon Web Services (AWS) and used by many of the world's leading airlines, enabled more than half of all global NDC transactions in 2023, according to data from T2RL,” Accelya officials said. “The platform is now generating more than 350k personalized offers per second across its airline partners.”
"Accelya continues to increase NDC enabled modern retailing with our FLX Platform, and this agreement with Air Transat emphasizes our leadership position,” said Sam Gilliland, Chief Executive Officer, Accelya. “Airlines have their own distribution strategies and technology environments, and we pride ourselves on our platform’s open and modular design.
