WestJet Adopts Generative AI Pricing and Inventory Management Tech

WestJet is one of several airlines partnering with a tech startup that developed what it calls the first generative AI pricing, inventory and publishing engine.

Fetcherr on 11JUN announced its partnership with the WestJet Group to implement its Large Market Model (LMM).

“Through this partnership, WestJet joins an innovative, global network of airline industry pioneers leveraging Fetcherr’s cutting-edge, generative pricing engine and inventory management technology to enable global market intelligence and fully automate business decisions,” Fetcherr officials said.

Fetcherr airline partners are Virgin Atlantic (a codeshare partner of WestJet), Mexico-based Viva Aerobus, Azul Airlines from Brazil, and Morocco-based Royal Air Maroc.

“The expansion of Fetcherr’s partnerships within the airline industry demonstrates the company’s proven innovation as it makes strides towards new markets, including the retail and financial sectors,” company representatives said.

“Fetcherr’s model is the industry’s first AI-driven market engine that understands market dynamics, precisely forecasts demand and market trends and generates the best market moves based on the predicted actions of all market variables.

“The technology enables uniquely granular high-frequency pricing, inventory management and publishing capabilities in one complete system that fully automates processes - from pricing to publishing - to optimize operations, streamline workflow processes by publishing fares in real-time and support revenue generation.

“At Fetcherr, we believe that our generative AI-powered Large Market Model is the key to creating a new blueprint for the airline industry, where innovation, automation and global market intelligence are the catalysts for a deep transformation,” said Roy Cohen, CEO and Co-Founder at Fetcherr.

Fetcherr said its LMM “is at the forefront of AI-powered market intelligence. The LMM empowers WestJet to navigate the increasingly complex global economy, and to automate strategic, data-driven micro and macro decisions with a multi-dimensional understanding of the global market, through both granular insights and high-level overviews.”

“Today’s partnership announcement with Fetcherr is an incredible step forward towards our strategy of leveraging digital transformation opportunities to improve our guest experience and affordability across our operation,” said John Weatherill, WestJet Group, EVP and CCO.

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