WestJet Launches "Digital Transformation" with New Chief Digital Officer

Christian Novosel, Chief Digital Officer, WestJet. Photo courtesy of Christian Novosel on LinkedIn.
Christian Novosel, Chief Digital Officer, WestJet. Photo courtesy of Christian Novosel on LinkedIn.

WestJet has announced Christian Novosel as the airline's new Chief Digital Officer.

Novosel joins WestJet with almost 20 years of aviation experience, most recently serving as Head of Corporate Development and Chief Data Officer for Austrian Airlines. In that role, he established the airline’s centralized digital team and led several strategic and innovative processes to implement digital solutions across the organization.

WestJet says the new appointment, and investment in "enterprise-wide digital products and solutions for its guests and people," are part of its new strategic direction, revealed by CEO Alexis von Hoensbroech earlier this year.

“Digital and technological innovation will be foundational to our success as we look to improve our guest and employee experience and return WestJet to our cost-conscious roots,” said von Hoensbroech.

“At this pivotal time in recovery, we are investing in strategic areas of our business and Christian’s role as Chief Digital Officer will be critical as we bolster our commitment to digital innovation and deliver better options for our guests.”

As WestJet’s Chief Digital Officer, Novosel will be responsible for the digital transformation of the WestJet Group. This includes responsibility for the airline’s digital roadmap, data science, advanced analytics and business intelligence agenda. In addition, he will lead the delivery of WestJet’s digital products, including website and guest apps, and direction of all major digital projects.

“This is an exciting time for Canadian aviation and WestJet’s commitment to digital innovation will set the airline up for success as it emerges from the pandemic,” said Novosel.

“I am thrilled to be joining WestJet and an exceptional team of individuals to further enhance the airline’s operational efficiency as well as the employee and guest experience.”


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