Air Canada’s Aeroplan is launching a new program that will allow loyalty members to accelerate their balances and reach next reward tiers faster.
The company has partnered with Points, a loyalty commerce company, to power the new program, called Aeroplan Booster.
Through Aeroplan Booster, members pay a preferred rate to multiply points earned through travel or other Aeroplan partners. Aeroplan members can multiply their points up to five times their value.
“Aeroplan is thrilled to be working with Points to give our Members another avenue to be able to accelerate their earn and get them to their next reward sooner,” said Derek Whitworth, Managing Director, Marketing & Loyalty Optimization, Air Canada.
“Aeroplan offers the largest network of airline partners of any airline loyalty program, allowing our Members to redeem with more than 40 airlines for travel to hundreds of destinations across the globe, as well as for hotels, car rentals, merchandise and gift cards.”
Rob MacLean, CEO of Points, also commented on the new partnership: “Providing our partners with new ways to engage their members as travel recovers is an important focus for us,” he said.
“We are delighted to be strengthening our partnership with Aeroplan once more with the implementation of this new benefit for their Members. Consumers are eager to travel again; options that offer loyalty members ways to accelerate their earnings and redeem their points for deferred vacation plans are sure to prove popular over the coming months.”
Initially, points earned from an Aeroplan credit card, the Aeroplan eStore, or through Aeroplan’s everyday retail, car and hotel partners will be eligible for boosting. Aeroplan Members who take advantage of Aeroplan Booster can boost up to 600,000 of their points a year, for up to 3 million additional points.
To celebrate the introduction of Booster, Aeroplan is offering Members savings up to 30 per cent off the regular rate to boost their points if they take advantage of the new benefit between now and 08DEC 2021.
More information about the new program is available by clicking this link: Aeroplan Booster.
