As it marks its 50th anniversary, Air Canada Vacations is releasing new details of its Groups Excellence Loyalty Program—reported by Open Jaw in October when ACV launched its first-ever rewards initiative for groups.
Launched on 20OCT and running through 31AUG, 2026, Air Canada Vacations says the Groups Excellence Loyalty Program where advisors earn rewards on group bookings, is applicable to:
- Vacation packages to Mexico, the Caribbean, Central America and Cartagena
- Flight & Hotel packages to Canada and the US
- Flight & Cruise packages
- Tour programs to Europe, Asia, Oceania, South America, the Middle East and North Africa.
Travel must take place between 15DEC, 2025 and 31OCT, 2026, with all qualifying bookings automatically included.
Air Canada Vacations has also released further details on the program’s three tiers—Silver, Gold and Excellence. Based on the number of group passengers booked during the offer period, each tier unlocks increasingly valuable rewards, from Aeroplan® points to travel vouchers, complimentary seat selection and free CareFlex protection. They are outlined in the tier grid below. (Advisors can learn more about the reward system here.)
| Tiers | Number of seats booked of Eligible Group Packages during the Offer
Period |
Aeroplan® points | Travel vouchers | Complimentary seat selection per passenger | Free CareFlex per passenger |
| Silver | 90 – 189 | 100,000 points | $250 | 2 | 2 |
| Gold | 190 – 339 | 200,000 points | $500 | 4 | 4 |
| Excellence | 340 and above | 200,000 points | $1,000 (2 ×
$500) |
4 | 4 |
To ensure seamless tracking and recognition, Air Canada Vacations recommends all advisors to include their ACV&Me profile email on every group booking. This helps ensure all eligible files are captured and properly attributed to the advisor, making it easier to reach higher tiers quickly and accurately.
Training, Support and Engagement
Air Canada Vacations says the program is designed not just to reward advisors, but to make group selling easier and more profitable. Throughout the qualification period, the operator’s sales team will provide ongoing support with training, education sessions, dedicated group promotions, and sales tools to help advisors reach higher tiers.
To ensure seamless tracking and recognition, Air Canada Vacations encourages all travel advisors to include their ACV&Me profile email on every group booking. This ensures that all eligible files are captured and properly attributed to the advisor, helping them reach higher tiers faster and more accurately.
“Air Canada Vacations’ objective is simple: to make it easier than ever for advisors to reach and exceed their target tier, while enjoying the premium rewards that come with it," said the company.
Expanded Group Booking Benefits
The program launch coincides with new group booking enhancements already rolled out by Air Canada Vacations. Group rates now start at 10 full-paying passengers, and wedding groups booked by 30JAN, 2026 receive a $500 instant credit on packages to Mexico, the Caribbean and Central America for departures between 01APR, 2026 and 31DEC, 2027. Advisors can also hold up to 50 seats and 25 rooms with no additional deposit.
New Group Care Plan
Further supporting the trade, ACV introduced a new Group Care Plan on 10NOV. For $59 per person, advisors can now change or cancel group bookings up to 45 days before departure, an improvement over the previous 60-day window—providing additional flexibility during a busy year of group travel.
