Recognizing the surging enthusiasm for authentic domestic travel, Landsby’s Jason Sarracini announces a strategic partnership with Open Jaw to equip advisors with the resources to champion exceptional Canadian experiences.
FOR IMMEDIATE RELEASE
Open Jaw and Landsby Unite to Empower Travel Advisors and Fuel Canadian Travel Boom
TORONTO, ON – April 2, 2025 – Recognizing the surging enthusiasm for authentic domestic travel, two leading Canadian travel innovators, OpenJaw.com and Landsby, today announced a strategic partnership aimed at equipping travel advisors with the knowledge and resources necessary to champion and sell exceptional Canadian experiences, driving significant growth within the national tourism sector.
This powerful alliance combines OpenJaw.com’s leading distribution platform and extensive network of travel advisors with Landsby’s deep expertise in curating exceptional and immersive Canadian adventures. Together, the companies will focus on:
- Equipping Advisors for Success: Providing advisors with enhanced training content showcasing diverse Canadian destinations and seamless exposure to Landsby’s curated portfolio of distinctive travel packages, including Indigenous-led cultural immersions and regenerative tourism experiences.
- Unlocking Canada's Wonders: This partnership will amplify the visibility of Canada's diverse and captivating travel opportunities, inspiring both domestic and international travellers to explore its breathtaking landscapes and uncover its hidden gems.
- Driving Economic Impact: By increasing bookings and revenue for a wide spectrum of Canadian tourism businesses – from independent lodges and local artisans to unique experience providers – this collaboration will support the resilience and sustainability of communities across Canada.
“At OpenJaw.com, we recognize a pivotal moment for Canadian tourism, and our alliance with Landsby is a direct response to the growing desire for authentic local exploration,” says Nina Slawek, President of OpenJaw.com. “By integrating Landsby’s remarkable Canadian offerings and content into our platform and providing advisors with dedicated educational resources and streamlined booking capabilities, we are confident they will be empowered to become true Canadian travel experts and significantly grow their business in this exciting sector, ultimately enriching the entire Canadian travel ecosystem.”
Jason Sarracini, Founder & CEO of Landsby, comments, “This partnership with OpenJaw.com marks a significant step forward in strengthening Canadian tourism. By uniting our profound understanding of Canada’s unique travel experiences with OpenJaw.com’s robust network of travel professionals, we are creating a powerful synergy. Our shared commitment is to provide advisors with the in-depth knowledge and easy access they need to confidently promote the diverse and compelling travel opportunities that Canada offers, ensuring that more travellers discover the incredible destinations and vibrant communities within our nation.”
