Hyatt Hotels Corporation is planning 138,000 additional rooms across both all-inclusive and EP sectors. New brand architecture has also been announced along with the launch of five portfolios: Luxury, Lifestyle, Inclusive, Classics, and Essentials.
"Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers," said Mark Hoplamazian, President & Chief Executive Officer of Hyatt.
"By focusing on this evolution, we are not only enhancing guest satisfaction but also strengthening our hotels' success and competitive advantage, driving preference among owners, guests, customers and World of Hyatt members."
Lifestyle Portfolio Expansion Boosted by Standard International Acquisition
Hyatt’s Lifestyle Portfolio is driven by the acquisition of Standard International. Amar Lalvani, the former Executive Chairman of Standard International, now serves as President & Creative Director of Hyatt’s Lifestyle Group. The acquisition brought brands like The Standard, Bunkhouse Hotels, and the newly launched The StandardX under Hyatt’s umbrella, adding 22 open hotels and over 30 future projects.
Recent openings include The StandardX in Melbourne, The Standard in Singapore, and Thompson Palm Springs, with additional lifestyle properties to debut in 2025, including Toronto’s TOOR Hotel, Andaz Miami Beach, and The Standard, Brussels.
Essentials Portfolio: Hyatt Studios Marks Upper-Midscale Entry
Hyatt’s Essentials Portfolio includes the creation of Hyatt Studios, a new upper-midscale extended-stay brand. With over 50 deals across 22 new markets, the first location, Hyatt Studios Mobile / Tillman’s Corner, is set to open in Q1 2025, alongside additional projects in markets like Chicago, Philadelphia, and several locations in Canada.
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Fayetteville (AR) |
Beaufort/Parris Island (SC) Sumter (SC) Clarksville (TN) Boca Chica (TX) Belleville (Ontario) St. Thomas (Ontario) Cornwall (Ontario) Spokane (WA) |
Highlights Across Other Portfolios
Luxury Portfolio
- Fairmount Hotel (The Unbound Collection by Hyatt) – San Antonio, TX (Opened 16JAN 2025)
- 37 rooms, rooftop bar, expansive courtyard, award-winning restaurants.
- Alila Dong'ao Island Zhuhai – Zhuhai, China (Expected Q2 2025)
- Cliffside location blending into natural beauty.
- Park Hyatt Johannesburg – South Africa (Expected Q2 2025)
- Refurbishment led by Yabu Pushelberg.
- Park Hyatt Los Cabos at Cabo del Sol – Mexico (Expected Q2 2025)
- 163 guestrooms/suites, 19 villas, wellness center, golf access.
- The Seville Nomad (The Unbound Collection by Hyatt) – New York City, NY (Expected Q2 2025)
- 348 rooms, signature restaurants, rich historical design.
- Park Hyatt Tokyo – Japan (Reopening Q3 2025)
- Restored guestrooms and refreshed food and beverage concepts.
Inclusive Collection
- Hyatt Vivid Punta Cana – Dominican Republic (Expected Q3 2025)
- Adults-only 500-room beachside resort.
- Hyatt Vivid Akumal Resort & Spa – Quintana Roo, Mexico (Expected Q4 2025)
- Beachfront location, snorkelling, marine life experiences.
- Hyatt Zilara Punta Bergantin – Dominican Republic (Expected 2026)
- Adults-only 508-key resort in the Punta Bergantin development.
Classics Portfolio
- Hyatt Regency Bangkok Suvarnabhumi Airport – Thailand (Expected Q1 2025)
- 610 rooms, eight restaurants, meeting spaces within the airport.
- Hotel X Toronto (Destination by Hyatt) – Toronto, Canada (Expected Q2 2025)
- Lakefront urban resort with rooftop pool, Guerlain Spa, athletic facilities.
- Hyatt Regency Times Square – New York City, NY (Expected Q3 2025)
- 795-key property, fitness center, iconic Times Square views.
- Kampos Hotel (Destination by Hyatt) – Paros, Greece (Expected 2026)
- 50 rooms with private terraces, plunge pools, or hot tubs.
- Okhissa Lake Lodge (Destination by Hyatt) – Mississippi, USA (Expected 2027)
- 150 acres on Lake Okhissa, outdoor tourism-focused.
