Norwegian Cruise Line (NCL) announced the two-time Emmy-Award-winning actor Eric Stonestreet as the Company's new brand ambassador and star of its latest advertising campaign, "Experience More."
The new campaign features 30 and 15-second spots highlighting the Company's recently unveiled 'Experience More' brand positioning by following Stonestreet aboard one of NCL's world-class vessels, as he immerses himself in a variety of incredible experiences. The ads reinforce the ease and flexibility of cruising with NCL to guests looking to embark on their very first at-sea vacation or loyal cruisers who love the Brand's exciting offerings and genuine service aboard its 19-ship fleet. From relaxing in the Thermal Suite of the Mandara Spa and Salon to racing through the world's only racetracks at sea, Stonestreet takes travelers on an NCL journey enjoying the onboard offerings and discovering iconic destinations in the Caribbean and Europe that the cruise line sails to. As a charismatic and relatable celebrity figure, Stonestreet brings joy to audiences through his wit, and now as the new brand ambassador, he seamlessly aligns with the Company's authentic commitment to providing lifelong memories to guests on an NCL cruise vacation and will bring to life how there is something for everyone to enjoy more of what they love.
Stonestreet, a beloved screen actor best known for his work on the hit television show "Modern Family," gained global recognition for his unforgettable portrayal of Cameron Tucker, or "Cam," earning him two Primetime Emmy Awards for Outstanding Supporting Actor in a Comedy Series. He has also appeared in films including "The Secret Life of Pets" and "Identity Thief," and has previously hosted Fox's reality competition series "Domino Masters." Currently, he can be seen in season two of "The Santa Clauses," one of Disney+'s most-streamed original series.
"Over the last few months, we have had the pleasure of getting to know Eric as he has spent time with our team, both shoreside and onboard," said David J. Herrera, president of Norwegian Cruise Line. "We are very excited to have named him godfather of our newest groundbreaking vessel, Norwegian Aqua. Now, we are reaffirming our relationship with him by announcing Eric as our new brand ambassador! As the face of our new 'Experience More' Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us."
From Norwegian Aqua's godfather to NCL's new brand ambassador, Stonestreet will appear in a number of advertisements and promotional materials that have already begun rolling out across the U.S. and Canada via social media, digital platforms, television, and other out-of-home mediums. The actor brings his signature charisma and relatability to the campaign while illustrating how much more value guests can expect when they vacation with NCL. The advertisement is available to watch here.
"On the heels of being named Norwegian Aqua's godfather, I am honored to now also serve as NCL's brand ambassador and be the face of NCL's new 'Experience MORE' campaign," said Eric Stonestreet, two-time Emmy® Award-winning actor. "Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. Soon, I'll experience it for myself when I join my family for a bucket-list trip to Alaska next summer. As a new cruiser, it is an honor to have the opportunity to connect with future guests and show them how much more they can expect when they sail with NCL."
The creative concept behind the lighthearted and wildly entertaining "Experience More" ad campaign was developed by NCL's award-winning internal creative agency, Rebel Fish, and directed by the Emmy® Award-winning director, Jason Winer of Bodega Studios Los Angeles, who also served as co-executive producer, as well as directed the pilot and over 20 additional episodes of "Modern Family." NCL media partner, Digitas, also supported bringing this new campaign to life.
"Eric shares our love of travel and a genuine desire to bring happiness to people everywhere, which translates naturally into the new campaign creative and into his role as brand ambassador," said Adam Malone, chief marketing officer of Norwegian Cruise Line. "I was lucky enough to personally see Eric experience one of our ships and the amazing guest service we provide, which he reciprocated with kindness and appreciation. After that moment, we knew we could not ask for a better partner than Eric to represent our brand. He has come on board with boundless enthusiasm, curiosity and excitement, and after experiencing his contagious energy firsthand, we can't wait for people to see everything we have been working on together!"
Introduced last fall, the new brand positioning emphasizes NCL's history of delivering more variety and more choice for all types of travelers. To further enhance the value delivered, NCL launched the all-new upgraded 'More At Sea™' package, which offers travelers even more benefits and inclusions with an unlimited open bar featuring more premium beverage brands, more specialty dining credits and more Wi-Fi minutes with faster, high-speed internet powered by Starlink. The package also includes $50 shore excursion credits with free airfare for the second guest and third and fourth guests sailing free on select cruises. For more details on the Company's cruise deals, visit www.ncl.com/cruise-deals.
