Air Transat and CF Montréal introduced a new livery featuring the soccer club's logo on Air Transat's Airbus A321LR.
“At Air Transat, we are delighted to add a new dimension to our partnership with CF Montréal thanks to this livery. By flying this aircraft throughout our network, which spans four continents, we are helping to position Montreal as a must-see destination on the international stage while raising the profile of our partner outside the country,” said Xavier Szwengler, VP of Marketing and Loyalty at Transat.
This project marks the collaboration between Air Transat and CF Montréal, which began earlier this year.
The airline said the new livery offers an opportunity to raise Montreal's profile on the international scene and highlight its role as a cultural and sporting hub.
“This unique livery is more than a visual representation, it is a celebration of our partnership with Air Transat,” said Eric Nadeau, VP and chief revenue officer of CF Montréal.
“It reflects the synergy between our two organizations. We are thrilled to see our Club's colours soar through the sky on the wings of such a respected airline. This initiative will reinforce our visibility and reach our supporters in a different way. We hope that the passengers who will have the opportunity to fly aboard this customized aircraft will feel the same pride.”
