Flight Centre Canada Donates 1M Trees to 'Planting for the Planet'

Flight Centre and Reforest have hit their inaugural annual target of contributing one million trees four months ahead of schedule thanks to the huge demand from customers for the leading travel agency’s Captain’s Pack.

The target was set when the program launched last year and involves a contribution toward ‘Planting for the Planet’ for every purchase of a Captain’s Pack. The pack is exclusive to Flight Centre and provides peace of mind through inclusions such as lost baggage tracking, price drop protection and waiving of selected fees in addition to the sustainability initiative.

Flight Centre Canada’s Executive Vice President, Chadd Andre, said the company was thrilled with the group’s dedication which contributes positively on a global scale byimpacting the environment through the Captain’s Pack.

“We set out to do something significant through our generous customers and in partnership with a credible sustainability partner in Reforest,” said Andre. “Planting for the Planet has seen the million trees be committed across Canada, Australia, New Zealand, and Morocco, with half of them already planted, and the remainder to come later this year.”

“It’s a great start to what is an ongoing initiative and we're looking forward to our customers assisting us reach further tree planting milestones into the future. As one of the world’s largest travel retailers, we recognize our responsibility to preserve and enrich the places we love.”

Reforest CEO Daniel Walsh said they were proud of what had been achieved in partnership with Flight Centre. “It’s been incredible to see how seamlessly Flight Centre has embedded environmental care into their services, making a genuine commitment to combatting climate change and improving local communities.

Walsh continued, “Planting for the Planet is a perfect example of a business championing and personalizing nature repair and contributing to tangible environmental action.”

Flight Centre sales from across Canada, Australia, New Zealand, South Africa, and the U.K. contribute to Planting for the Planet and below outlines the number of trees being planted in each location:

Atlas Mountains, Morocco: 730,000 trees
Wimmera, Australia: 315,000 trees
Patui Forest, New Zealand: 35,000 trees
Vancouver Island wetlands, Canada: 6,000 trees
The program also has community benefits such as in Morocco where it supports a women’s co-op nursery and First Nations Berber community activity.
For more information visit flightcentre.ca