Hard Rock International and Royal Caribbean Group cruise lines Royal Caribbean International and Celebrity Cruises have unveiled a global partnership.
The millions of combined members of the brands' casino rewards programs will enjoy reciprocal benefits through Unity by Hard Rock, Royal Caribbean's Club Royale and Celebrity Cruises' Blue Chip Club anytime they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships.
"Hard Rock International and Seminole Gaming are thrilled to help our valued guests and team members bring their love of entertainment, traveling, dining and gaming to the high seas through this incredible 'no limits' partnership with our South Florida neighbors at Royal Caribbean International and Celebrity Cruises," said Jeff Hook, Executive Vice President and Chief Marketing Officer of Seminole Hard Rock Support Services, which supports both Hard Rock International and Seminole Gaming. "Whether extending their cruise vacation at one of our port-adjacent properties, visiting one of the participating Hard Rock Hotel and Cafe locations worldwide or enjoying the cruise lines' ships sailing around the world, travelers will have new ways to enjoy the best of what Hard Rock, Seminole Casinos and Royal Caribbean and Celebrity have to offer."
Through this partnership:
- Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations and can qualify for invite-only cruise giveaways. Top-tier loyalty members will also receive an annual complimentary cruise on select ships and itineraries.
- Club Royale and Blue Chip Club members can make their Hard Rock visits even more memorable with exclusive discounts and perks at participating Hard Rock locations, including annual complimentary trips at select Hard Rock hotels and casinos worldwide for premium tier Club Royale and Blue Chip members.
"Hard Rock International and Seminole Gaming are the perfect partners for Royal Caribbean and Celebrity Cruises. This partnership expands the ways our guests can enjoy their vacations and experience entertainment, dining and gaming from ship to shore," said Jesse Hopfinger, Senior Vice President, Onboard Revenue, Royal Caribbean International. "We are also excited to welcome Hard Rock fans to make memories with us on amazing vacations that serve up everything they could want and more while visiting beautiful destinations around the world, including our award-winning private island – Perfect Day at CocoCay – in The Bahamas."
Iconic Ways to Celebrate
The brands will kick off this special partnership with celebrations this weekend. Tonight, Friday, April 26, Zedd will headline a star-studded celebration at the Seminole Hard Rock Hotel & Casino Hollywood Guitar Hotel Pool, alongside activations and giveaways, including a cruise giveaway on Royal Caribbean's new, record-breaking vacation, Icon of the Seas. Ticket information is available at Casino.HardRock.com/Hollywood.
Tomorrow, Saturday, April 27, the celebration will continue at Royal Caribbean's Terminal A at PortMiami with music and giveaways. Surprise events and pop-up activations presented by Hard Rock will also come to life on Icon's 7-night Caribbean getaway departing that day to Perfect Day at CocoCay; Costa Maya and Cozumel, Mexico, and Roatan, Honduras. A special highlight at Basecamp, a laidback spot for bites on board, will be Hard Rock Cafe's legendary Messi Burger named after Lionel Messi, the global soccer sensation who is both a Hard Rock brand ambassador and the Icon of Icon. Messi Burgers will be available at no cost throughout the sailing, plus giveaways of mini soccer balls and sunglasses.
Furthermore, the benefits of the new partnership extend beyond the brands' casino rewards club members. Global team members of the combined companies, including 20,000+ in Florida, will enjoy special discounts at participating Hard Rock and Seminole Casinos, hotels and cafes worldwide, with a discount on food, nonalcoholic beverages, select retail and select Royal Caribbean and Celebrity vacations.
