The Travel Agent Next Door (TTAND) has entered into a white label agreement with Wed in Destination to help fulfill wedding group leads utilizing TTAND’s lead generation platform.
According to TTAND, Wed in Destination, a niche travel business launched during the pandemic by Suri Pillai, Founder and CEO, has seen "tremendous success" in the short term and sees "huge opportunities" in the future for creating wedding groups and driving leads.
“I believe this strategic partnership will enhance the collective value and service we offer clients, suppliers, and agent partners and create real growth opportunities. This is a great opportunity for Wed in Destination to foster growth as the Destination Weddings business has seen tremendous growth over all,” said Pillai.
“TTAND has invested greatly over the past three years in building a seamless end-to-end web-based lead generation platform that allows for the dissemination of leads from coast to coast to TTAND agent partners who are signed up for the program to accept leads and convert customers,” said Flemming Friisdahl, TTAND Founder & CEO.
Friisdahl added that the new partnership allows for TTAND to match the client based on the province they are in with a travel agent who will then facilitate that wedding booking. “The system will track the lead from A to Z ensuring our specific service levels are being adhered to. Together with Suri’s expertise and knowledge we expect a high conversion rate benefiting everyone involved,” he added.
According to TTAND, branding will stay "consistent" throughout for Wed in Destination on invoices, e-mails and marketing "so there is no brand confusion" from the customers perspective.
TTAND in Negotiations with "Several Other" Partners
According to a statement, Wed In Destination is the "first of many" media, marketing and affinity partnerships that TTAND is currently negotiating to drive leads in product segments such as weddings and groups. “Our lead generation platform will also add value to specific online communities and partner databases to offer travel and unique services ---and close the loop between those markets and communities by connecting them to agents who are experts in those segments,” said Friisdahl.
For more information on The Travel Agent Next Door, visit its web site.
