Four Seasons has introduced a unique "by invitation only" sales model for its first luxury yacht, prioritizing bookings for its loyal customers and travel advisors with longstanding ties to the brand, reports Seatrade Cruise News.
This strategy is designed to manage the anticipated high demand for the first of the luxury hospitality brand’s yacht's limited 95 suites. Four Seasons equated this to securing a reservation at elite places like Michelin-starred restaurants, emphasizing the play of supply and demand. Bookings start in early 2024. The yacht is expected to debut in Miami around late 2025 or early 2026.
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