The Los Angeles Tourism & Convention Board hosted its annual Market Outlook Forum, on 19SEP.
"The pandemic demonstrated just how indispensable tourism is to the Los Angeles community, fueling job growth, local business sales, and tax revenues across every L.A. neighborhood, and supporting hundreds of small and diverse-owned businesses. Though tourism has begun to significantly rebound – particularly domestic leisure travel –we are still on the road to recovery," said Adam Burke, President & CEO of Los Angeles Tourism.
Los Angeles Tourism is forecasting 49.30 million visitors by year's end, which still trails 2019's record-setting visitation by 1.43 million travellers.
Upcoming Marketing Programs:
Los Angeles Tourism announced the next iteration of its global advertising campaign, "Now Playing."
The fall campaign will run through NOV, returning in the spring. It has begun in the U.S. and will expand globally in early OCT.
Also coming this fall, DineLA celebrates its 15th anniversary. It will feature a lineup of more than 350 restaurants, including new restaurants. From 06OCT-20OCT, Fall DineLA 2023 will mark a milestone in the event's history, with 45 Michelin-rated restaurants participating, making it the largest gathering of Michelin-rated establishments to join the festivities.
Los Angeles is home to over 200 Michelin Guide-recognized eateries, underscoring the city's status as one of the world's leading dining capitals and elevating L.A. neighbourhoods such as the Arts District, Culver City and Little Tokyo.
2024: A Pivotal Year for Arts and Culture
- Among the updates in arts and culture next year, a stretch of Crenshaw Boulevard running through South L.A. will be transformed with the FEB 2024 debut of Destination Crenshaw, a USD $100 million outdoor art and culture experience located in the heart of Los Angeles. Community spaces and parks will link this commercial corridor, hundreds of newly planted trees, and over 100 commissioned works of art, where visitors and locals can experience the most dynamic expression of Black American culture in the U.S.
- Also in 2024, The Natural History Museum is set to debut a USD $75 million transformation – a project called NHM Commons – which will include an indoor-outdoor wing and add 60,000 sq. ft. of space to the museum. The project is intended to better connect the museum with the community and is designed by LA-based Frederick Fisher & Partners and Mia Lehrer's Studio-MLA.
- PST ART: Art & Science Collide will debut in SEP 2024 with more than 818 artists and 50 exhibitions.
- In late 2024, the Los Angeles County Museum of Art (LACMA) will debut a new project, the David Geffen Galleries, designed by Peter Zumthor. The USD $750 million new facility is a two-story building with 350,000 sq. ft. of exhibition space and 3.5 acres of outdoor space for public use.
LA 2.0 – The "New" L.A.
Looking ahead, developments are on the horizon, from the launch of the "Now Playing" ad campaign to the debut of transformative projects such as the USD $30 billion modernization of LAX - including the debut of the Automated People Mover in 2024 - the Metro Purple (D Line) Extension, and Destination Crenshaw.
The city currently has 116,583 rooms, and over the last few years, it has added 15 hotels representing around 2,500 rooms. Los Angeles is poised to host the FIFA World Cup in 2026 and the Summer Olympics and Paralympics in 2028. LA 2.0 also encompasses anniversaries such as the 100th anniversary of the Hollywood Sign on 08DEC 2023.
More information on Discover Los Angeles' website.
