More than 60 travel trade and industry suppliers are convening in Washington, D.C., for the return of VisitBritain's Destination Britain North America event from 08SEP to 10SEP 2022. It's the first in-person event since 2018.
Members of the trade from the US and Canada will have the chance to connect with British tourism suppliers to learn about the latest offerings from Britain’s tourism industry. The British suppliers include hotels, visitor attractions, tour operators and destination management companies from England, Scotland and Wales. Over three days, an estimated 2,000 one-to-one business appointments are set to take place.
As well as doing business, delegates and media will hear about the latest international travel market trends and what the UK is doing to attract more international visitors, alongside seminars on Britain’s latest marketing strategy and networking to boost knowledge of Britain as a tourist destination.
“This flagship trade event has been a catalyst for business for a decade and we are delighted to be bringing this event back to North America, giving British tourism suppliers and local destinations the chance to get their tourism products and services in front of top travel buyers and forge valuable business connections," said Gavin Landry, VisitBritain’s Executive Vice President for the Americas.
“The latest innovations in tourism from across Britain will be also on show with the focus this year on industry recovery and exploring more through regional gateways, ultimately inspiring visitors to book a trip right now, travel farther and stay longer, boosting the economy.”
North America has been one of the strongest markets to recover with flight arrivals and bookings to Britain nearing pre-pandemic levels, driven in part by VisitBritain’s latest marketing campaign. This is an important region to the UK, with the US being the most valuable of all inbound markets. In 2019 there were 4.5 million visits from the US with those visitors spending £4.18 billion. From Canada, there were 874,000 visits to the UK (the second highest on record) with Canadian visitors spending a record £724.36 million.
See VisitBritain for more information about the Destination Britain event.
