Luxury Gold, part of The Travel Corporation (TTC)’s family of brands, is rebranding as it enters what it calls a new "golden age of travel."
The new branding will reflect elegance and refinement and an updated champagne and caviar colour palette. According to Luxury Gold, the rebrand describes its new experience as delivering Passport Moments - "golden threads that make up each and every journey, promises travellers more than just destination stamps in their passport, but a collection of magnificent experiences to create memories of a lifetime."
“With the rebrand of Luxury Gold, travellers will be able to have an even more intimate and elegant travel experience with magnificent stays, exceptional dining and curated experiences,” says Melissa DaSilva, President of Luxury Gold, North America. "Luxury Gold is excited to meet the demand for an exceptional journey that checks all the boxes.”
With the rebrand, Luxury Gold is offering 30 small group journeys.
Journey highlights include stays at 5-star accommodations including Belmond, Red Carnation, JW Marriot hotels plus unique boutique places such as Ashford Castle in Ireland and the Lion Sands Game Reserve in Kruger National Park in South Africa. These stays are paired with curated experiences such as exclusive afterhours visits to iconic attractions including the Jaipur City Palace for afternoon tea and the Doge’s Palace in Venice for a private tour. Travellers can also meet a variety of local business owners from a gelato shop owner in Italy to a sound engineer at a music studio in Nashville.
The brand’s rebranded Founder’s Collection also includes exclusive meet and greets specially curated by founder, the late Stanley Tollman, as a result of friendships he made throughout his lifetime. Guests on select departures with these experiences can meet with European nobility, well-known locals and icons in historic sites or ancestral homes.
According to Luxury Gold, the rebrand comes as the company sees "exponential growth and demand in the luxury travel industry."
According to a recent survey done by the Affluent Consumer Research Company which surveyed U.S. consumers with incomes of USD $250k and up, ages 25 to 74, 65 per cent of the eight million affluent households that responded to the survey describe themselves as “excited” about international leisure trips. More than half also stated their travel budgets are higher than before the pandemic and last year. Other trends noted were that travellers are also looking to the past for their travel service standards with "old-fashioned-comfort, familiarity, reassurance and exclusivity" as high priorities when booking travel.
For more information on Luxury Gold, visit its web site.
