The WestJet Group announced the return of Bob Cummings to the airline's Executive Leadership Team as President of Swoop, WestJet's ultra-low-cost carrier. Cummings will begin his role on 18APR.
"I am delighted to welcome Bob back to the WestJet Group to lead Swoop through this pivotal time for affordable air travel in Canada," said Alexis von Hoensbroech, Chief Executive Officer, the WestJet Group. "Bob's passion and knowledge of the ULCC market, his strength in leading high-performing teams and his impressive track record with the WestJet Group, will ensure that Swoop continues to lead the way in providing Canadians with access to ultra-low fare travel."
"I am elated to return to The WestJet Group's leadership team and am looking forward to working alongside Swoopsters to bring more choice, lower fares and certainty to the market," said Cummings.
Most recently, Cummings spent two years at CEO of Central Mountain. Prior to that, Cummings spent 13 years with the WestJet Group, spanning several notable Executive Vice-President positions, including President of Swoop in 2018, where he was responsible for the start-up and launch of the airline.
During his tenure with WestJet, Cummings led the growth of WestJet Vacations, WestJet Rewards, and was integral in the launch of WestJet Encore, WestJet's regional airline. As WestJet's Chief Commercial Officer, Cummings grew the airline's revenue from just over CAD one billion to more than CAD $4.5 billion. Prior to joining WestJet, Cummings spent more than 13 years in leadership positions in the utility and telecom markets.
With his extensive North American commercial aviation experience, Cummings will continue to build on Swoop's strong foundation in recovery.
"I would like to thank Charles Duncan for his leadership of Swoop over the past two years," continued von Hoensbroech. "Charles has played a key role in Swoop's expansion and recovery and will now transition into a new role supporting various strategic projects and initiatives as Executive Vice-President, Integration and Strategic Projects."
