Air Canada has unveiled an aircraft with new special livery celebrating the release of Disney and Pixar's Turning Red, an animated film set it Toronto and directed by Academy Award winner and Canadian Domee Shi.
The film introduces Meilin Lee, a 13-year-old struggling between being a dutiful daughter and the chaos of adolescence. And as if the challenges of growing up weren't enough, whenever she gets too excited, Lee "poofs" into a giant red panda. Turning Red opens in theatres on 11MAR.
"As Canada's largest airline and the country's flag carrier, our collaboration with Disney and Pixar for Turning Red, directed by award-winning Canadian filmmaker Domee Shi is a wonderful opportunity to showcase Canadian talent and bring the best of Canada to the world," said Andy Shibata, Vice-President, Brand at Air Canada.
"We wanted customers of all ages to be able to enjoy the special livery and be a part of the excitement around this very special Canadian moment."
Air Canada will be promoting the film through the themed livery that will fly across the country on a Canadian-built Airbus A220.
"I'm absolutely stoked about this collaboration with Air Canada," said Domee Shi. "I made Turning Red a love letter to Toronto and everything Canadian, and now to see the film celebrated on the airline that literally brought my family and me over from China when I was little is especially meaningful to me. I cannot wait for Canadian audiences and people around the world to see the film, and hopefully fall in love with Canada just like I have."
Beginning in FEB, passengers onboard Air Canada aircraft can enjoy a special Turning Red video, inspired by the film's trailer. On select aircraft, passengers can also discover Shi's favourite places in Toronto with Air Canada's seatback city guide, and on aircraft destined for Toronto, an animated landscape of the city will be featured on seatback screens as passengers board.
The airline is also launching "Air Canada's Contest Celebrating the Release of Disney and Pixar's Turning Red," offering five prize packages, each featuring a trip for four people to Toronto to attend the Canadian premiere special event of the film on 08MAR. The contest runs until 20FEBB for residents of Canada and can be entered on the airline's web site.
The MAR issue of Air Canada enRoute magazine will feature a custom-illustrated cover of Toronto featuring the animated star of the movie, as well as a feature interview with Shi.
For more information on Air Canada, visit its web site.
