5Continents Hosts FAM in Dubai

5Continents had the pleasure of taking a group of 19 Canadian travel advisors to Dubai for an immersive FAM trip — and what an experience it was! The trip was escorted by Tammy Olivier, Business Development Manager for Western Canada, and operated in collaboration with Emeco, 5Continents’ trusted on-location partner.

Over several packed days, the group got to see Dubai in all its diversity — from towering skyscrapers and luxury hotels to bustling souks and peaceful desert landscapes. The itinerary featured a dynamic blend of activities that highlighted Dubai’s unique contrast between cutting-edge modernity and rich traditions.

Highlights included:

• Visit to the Spice and Gold Souks
• A day in Abu Dhabi, where we toured the stunning Sheikh Zayed Grand Mosque, the Presidential Palace (Qasr Al Watan) and a city tour
• VIP access to the Burj Khalifa at sunset
• A delicious cultural lunch, offering insights into traditional customs and way of life
• An exciting evening of dune bashing in 4x4 Land Rovers, followed by a dinner & show at an Arabian heritage-style camp
• Stops at the Dubai Mall and Mall of the Emirates (home of Ski Dubai)
• Evening at the Aura Skypool, overlooking the lights of the Jumeirah Palm and the entire city of Dubai with 360 degree views

“There’s nothing quite like seeing a destination in person to truly understand its energy and potential” said Tammy Olivier. “This FAM gave our advisors the chance to connect with Dubai beyond the ordinary - to experience the culture, the contrast, and the incredible range of travel styles the city offers. That kind of firsthand knowledge is invaluable when it comes to building client trust and designing meaningful trips.”

For more information about 5Continents’ tailor-made travel experiences or upcoming FAM opportunities, please contact us at sales@5Continentsca.com