Virtuoso recently saw 50 of its 2024 Virtuoso Cruise Icons aboard Windstar’s 312-guest, all-suite Star Breeze in French Polynesia. The hosted experience allowed the industry’s most influential luxury cruise producers to become acquainted with one of the network’s key partners and enjoy one of the world’s most sought-after destinations. Virtuoso Cruise Icons is an elite group of 146 Virtuoso advisors across eight countries who have earned the Icon designation and collectively represent the top one percent of the network’s cruise sales, reinforcing their position as leaders in the luxury travel industry.
As Cruise Icons, these advisors earn special access to exclusive events, the latest of which is Windstar’s weeklong Dreams of Tahiti cruise from June 20-27. In a nod to the group’s distinguished reputation, they were welcomed at the Presidential Palace with a private event with Moetai Brotherson, the President of French Polynesia.
“Virtuoso Cruise Icons are a special group, not only for their impressive sales record but also for the dedication they show to supporting our preferred partners,” said Virtuoso Vice President of Global Member Relations Cheryl Bunker. “We are so appreciative to Windstar for recognizing and celebrating the effort it takes to maintain status as a top-tier cruise producer by hosting this group for a truly iconic experience.”
This sailing comes as 58 percent of Virtuoso’s Cruise Community anticipates cruising will be the strongest tourism sector in 2024-2025, even surpassing land-only experiences. To further illustrate the point, Virtuoso’s 18-to-24-month forward-looking cruises exceeding $50,000 per booking have increased more than 100 percent compared to last year's timeframe. Cruise categories expect to see the highest bookings, including Premium Ocean at 34 percent, followed by Luxury Ocean at 27 percent, River at 22 percent, and Expedition at 15 percent.
Virtuoso advisors, and Cruise Icons in particular, are seeing their services in high demand for the rising new-to-cruise segment, with 60 percent of surveyed advisors observing an increase in first-time cruisers and 62 percent saying these newbies are coming to them for expert guidance and bookings. Virtuoso advisors are observing other shifts, too, with 59 percent of surveyed advisors noticing a demographic transformation underway in the cruise industry. With 36 percent of them seeing an increase in bookings from Millennials and Gen Z, 27 percent of Virtuoso advisors attribute the changing landscape to an increasing preference among families for cruising, while an equal percentage (27 percent) are seeing a rise in female solo cruisers.
“Cruising is on the rise, and Virtuoso sits at the forefront of this movement with our industry-leading advisors and best-in-class cruise partners like Windstar,” says Virtuoso Senior Vice President of Global Member & Partner Sales Cory Hagopian. “We’re seeing shifts driven by new vessels, destination immersion and expended seasonality that are exciting for our clients, whether they’re repeat cruisers or first-timers. The relationship between our Cruise Icons and partners ensures that we’re constantly working together to elevate the guest experience and further cruising’s appeal for savvy, luxury-minded travelers.”
Because of their affiliation with Virtuoso, Cruise Icons can offer their clients exclusive benefits on over 400 select cruises annually across 13 separate cruise lines via the Virtuoso Voyages programme. These include a dedicated onboard host and a choice of an additional benefit ranging in value from $500 per couple to several thousand dollars, depending on the sailing. To learn more about Virtuoso and its professional travel advisors, please visit www.virtuoso.com.
