Ensemble announced the launch of its Luxury Certification Program, developed in collaboration with The Travel Institute.
"This innovative program is designed to equip Ensemble’s members with the skills and knowledge necessary to excel in the luxury travel market, enabling them to distinguish themselves as elite professionals in the industry," Ensemble stated in a press release.
The program covers the following key areas:
- Understanding the Luxury Travel Market: Covering the scope and identifying current luxury travel trends.
- Luxury Travel Products: Types of luxury travel products and their principal attributes.
- Identifying Luxury Travelers By type and characteristics.
- Strategies for Finding Luxury Travelers: Effective methods to locate and attract luxury clients.
- Brand and Marketing Planning: How to craft a brand and marketing plan that supports a luxury specialist focus.
- Sales Messaging: Tools to develop compelling sales messages that appeal to luxury travellers.
- Presentation Skills: Effective strategies to present luxury travel products.
Advisors will be eligible to take a final exam upon completion of the nine modules and validation by The Travel Institute.
In addition, advisors must submit an experiential checklist validating their work related to luxury travel over the past five years.
Successful candidates will earn the title of TTI and Ensemble Certified Luxury Advisor.
