The Saint Lucia Tourism Authority (SLTA) has announced the appointment of Louis Lewis as CEO, effective 01OCT 2024.
As CEO, Louis Lewis will oversee all aspects of the Saint Lucia Tourism Authority, which has been the destination's lead marketing agency since its establishment in August 2017. His leadership aims to position Saint Lucia as the preferred choice for high-net-worth travellers, eco-tourism enthusiasts, and adventure seekers while promoting the island in both traditional and emerging markets.
Lewis served as CEO and director of Tourism at the Saint Lucia Tourist Board (SLTB) for nine years before its rebranding to the Authority in 2017.
In his earlier roles, he strengthened the organization’s brand, increased airlift, and boosted demand for Saint Lucia while also elevating the Saint Lucia Jazz & Arts Festival to international prominence.
Most recently, Lewis spent five years as CEO of the Tobago Tourism Agency Limited (TTAL), where he implemented marketing strategies and partnerships that increased visitor numbers and enhanced Tobago's global reputation.
“I am honoured to lead the esteemed Saint Lucia Tourism Authority. This position allows me to return to my roots, and I am eager to bring my professional experience, resources, and networks to a dynamic team," Lewis said.
"My focus will be on deepening our connection to the tourism trade, enhancing our destination’s appeal, and enriching the visitor experience. This appointment offers me a deep sense of personal fulfillment, as it enables me to give back to my homeland through the vital industry of tourism.
"Together, we can turn challenges into opportunities and continue to elevate Saint Lucia’s standing as a premier global destination.”
