Elizabeth Crabill, a 20-year veteran in the travel industry, has been chosen to lead the expansion of Trevello Travel Group into the U.S. and beyond.
As the newly appointed CEO of the Trevello World Holdings organization, the parent company of Trevello Travel Group, Crabill is tasked with introducing Trevello's host business model to new markets, growing the global business by expanding its network of independent travel professionals, increasing profitability and market share, maximizing sales revenue, and enhancing brand awareness.
Zeina Gedeon, CEO of Trevello Travel Group, the Canadian retail operating arm, will continue in her current job. She will also serve as COO of Trevello World Holdings, reporting to Crabill.
"It is very exciting for what the future will bring as we expand into the US with Elizabeth on board," Gedeon told Open Jaw.
“Thanks to Zeina’s leadership, vision and passion as well as to the dedication, loyalty and tireless efforts of our worldclass team, our Canadian business is thriving, positioning us well for this exciting evolution of Trevello,” said Trevello founder Morris Chia. “We are the most travel advisor-centric agency, trusted by our community to provide them with the very best support, resources and compensation.
"As we look to the future and to developing an even greater value proposition for advisors across the globe, we are very happy to welcome a game changer like Elizabeth to the team. We’re going to evolve the traditional host agency market with our innovative approach, and Elizabeth is exactly the leader to transform the industry with us," Chia said.
Crabill has served as CEO of CIE Tours for the past eight years. She has also served as president of Travel Bound and GTA Americas and held various leadership roles with Lindblad Expeditions, Travel Impressions, and Global Adrenaline. Crabill was Chairman and board director of the US Tour Operator Association (USTOA) and held advisory roles with travel industry startups.
“I have worked with the vibrant travel advisor community for many years and see the incredible potential that exists to innovate and grow the industry,” said Crabill. “I'm energized and inspired by the opportunity to lead Trevello and our family of travel advisor entrepreneurs on the next leg of our journey. We’re going to grow bigger and stronger with the right advisors and partners, so I encourage everyone to stay tuned. There is much more to share in the near future.”
Crabill, who reports to Chia, is based in New York City.
