Aurora Expeditions announced new appointments and developments within its North American sales team.
Danna Walker has been promoted to the new role of Business Development Manager in Canada, where she will work to expand Aurora’s brand presence in the Canadian market, forging partnerships and driving growth initiatives with the Canadian trade.
Kris Endreson has joined the company as its new VP of Sales, North America. Based in Dallas, Endreson brings a wealth of experience in senior roles within the expedition and cruising space, and a proven track record of driving sales growth and strong customer relationships. Officially assuming the role today, Endreson will be responsible for leading the company’s sales strategy across the region, driving revenue, and expanding its overall market presence, supported by her team of sales directors and business development managers.
To further bolster Aurora’s sales strategy in the market, the company has also appointed Bonnie Newman to a newly created role of Director of National and Key Accounts, following her success in her previous role as Sales Director at US West. This new role will be responsible for nurturing relationships with national retail agencies as well as strengthening and growing Aurora’s relationships with key wholesale accounts to drive revenue growth.
“We are thrilled to welcome Kris Endreson to the team, as well as congratulate Bonnie and Danna on their new roles,” said David Tanguay, Global Head of Sales, Aurora Expeditions. “I am confident that their passion, dedication, and expertise will propel us to new heights and strengthen our position as a market leader in North America.”
Eric Andrews remains as Sales Director, US Southeast, while the company is actively recruiting for the Sales Director roles in the Northeast and West.
