Roger Federer has become an official brand ambassador for Switzerland Tourism. The goal of his partnership is to attract guests to visit Switzerland through Federer’s energizing nature.
Roger Federer and Switzerland Tourism (ST) will develop initiatives to promote Switzerland globally. Officials at ST are convinced that nobody is more equipped to bring in tourism than this iconic personality wearing the Swiss Flag.
“This is a perfect match, because Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented career” explains Switzerland Tourism’s CEO, Martin Nydegger.
"I have always felt, whenever I step on the court, I am representing Switzerland. Whenever it says my name, there is a Swiss flag next to it. I have been very proud to do that for the first 22 years I have been on tour, and it will always be like that. To join forces with ST now is a logical step for me” said Roger Federer in a conversation with Nydegger.
Energized by Swiss nature
Communication activities will begin throughout the month of APR with a focus on European cities followed by the USA and Asia Pacific. A series of visuals and short clips will showcase Roger Federer being energized by Swiss nature. On MySwitzerland.com, guests will be able to discover Switzerland through Roger’s eyes. He presents his preferred places, Swiss highlights as well as hidden gems.
“I have been all over the world. My favorite place has always remained Switzerland. It’s the country I miss the most, when I’m traveling” said Federer.
The stage is set
The compensation for Federer’s appearances as new ambassador for ST will go towards the Roger Federer Foundation supporting disadvantaged children in Switzerland.
“Switzerland Tourism and Roger Federer share countless values. Establishing this partnership is a unique opportunity and of great importance to us. Making a difference while recovering from the challenges of the past months and beyond will be a journey with numerous highlights," concluded Nydegger.
The stage is set – Switzerland Tourism and Roger are ready to officially become partners.
