Following its launch of sub-brands under the Kensington umbrella, including Kensington Cruises, the operator says it has seen strong sales in the cruise category.
An announced spike of 100% year-over-year is difficult to gauge since one can assume the launch began at zero, however there is no doubt the initiative has been well received. Kensington is also doubling its team and launching new partnerships, including Windstar Cruises and Riverside Luxury Cruises.
Kensington Cruises has also expanded its Shore Excursions, which first launched in December 2023 with 165 ports and has now grown to 250 ports worldwide. According to the operator, these private guided experiences provide deeper cultural and historical insights than traditional shore excursions. A private guide/driver meets the clients at the port where they embark on a diverse range of activities such as historical explorations, cultural immersion, active adventures, and culinary journeys—all designed to bring destinations to life beyond the cruise.
Kensington Cruises has also expanded its itinerary offerings, launching new cruises in Australia and the South Pacific, catering to the rising demand for once-in-a-lifetime journeys. Options range from an 11-day voyage through Tahiti and Bora Bora to immersive 20-day adventures in Australia and New Zealand.
"The extraordinary growth of Kensington Cruises is a testament to our commitment to redefining what luxury cruising can be," said Joelle Davis, Vice President of Kensington Cruises. "By expanding our partnerships, shore excursions, and land experiences, we’re giving our clients more opportunities to explore the world in a way that’s uniquely personal to them."
Kensington is also offering an incentive program for advisors. For all new bookings made through 30DEC, 2025, advisors can earn Visa gift cards as a token of appreciation paid at the time of booking with rewards ranging from $50 for bookings between $7,500–$9,999 to $250 for bookings from $50,000–$99,999.
