Intrepid Travel has achieved B Corp recertification, a designation for purpose-led businesses that meet high social and environmental performance standards.
Intrepid achieved a score of 102.5—leaping ahead from 91.2 in 2021, joining brands like Patagonia and Ben C Jerry’s.
"This isn’t just a badge—it’s proof that purpose and profit go hand in hand. When businesses lead with values, record-breaking impact and success follow,” said Intrepid’s new President of the Americas, Leigh Barnes.
Wildland Trekking, Intrepid’s backcountry provider, was also awarded its first B Corp certification. The achievement makes the company the first outfitter in the industry to meet the rigorous standards.
“This isn’t just a milestone for us—it’s a call to action for the entire industry,” Scott Cundy, co-founder of Wildland Trekking, said. “Let’s raise the bar on conservation, protect these trails for generations, and create experiences that inspire others to do the same. The more people connect with the outdoors, the more they’ll fight to protect it. This win is for everyone who believes in the power of wild places."
In 2024, the company’s not-for-profit, The Intrepid Foundation, raised more than $2m for local partners in 36 countries around the world.
When Intrepid was certified as a B Corp in 2018, only 19 certified companies were in the tourism sector. Today, that number is almost 200. Intrepid hopes to build on this momentum and continue to use business as a force for good.
"While others pull back on DEI and ESG, we’re doubling down,” said Chief People C Purpose Officer Meegan Marshall.
“At Intrepid, purpose and profit go hand in hand. In the face of geopolitical instability, the climate crisis, and growing inequality, it’s not the time to retreat—it’s the time for bold action to build a regenerative, equitable economy for everyone."
