Earlier this week, Sunwing Vacations Group hosted its second annual leadership event, Amplify, which brought together approximately 150 leaders from its six vacation and retail travel brands.
Highlights from the event included:
- A retrospective on the business over the past year and key milestones from Andrew Dawson, President of Sunwing Vacations Group
- Highlights for the upcoming winter season and the group’s strategic vision for the future from Samantha Taylor, Chief Marketing and Digital Officer for Sunwing Vacations Group
- A presentation from Alexis von Hoensbroech, WestJet Group CEO, on the importance of the vacations business to the WestJet Group’s overall growth
- An executive panel discussion addressing thought-provoking questions from attendees
- Guest presentations from Sunwing’s longstanding resort partner, RIU Hotels & Resorts, and from Sunwing’s trusted partner in destination, NexusTours.com
- Brand and business updates from Sunwing Vacations, WestJet Vacations and WestJet Vacations Quebec, SellOffVacations and Vacation Express
“We had an incredible day at Amplify this year, sharing key business updates, addressing challenges and opportunities in the travel industry and, most importantly, celebrating our passionate leaders who strengthen our business and make our company thrive,” said Andrew Dawson, President of Sunwing Vacations Group.
“It was an excellent kick-off to our upcoming winter season, which will see us bringing more Canadians to more sun destinations with the unwavering support of our travel advisors, and we cannot wait to deliver an incredible winter season for sun-seekers from coast to coast.”
"Last year, we unveiled the new brand positioning for Sunwing Vacations Group to leaders, and this year we built on that incredible momentum by sharing more about the strategic pillars for our continued success,” added Samantha Taylor, Chief Marketing and Digital Officer for Sunwing Vacations Group.
"It was an inspiring day learning about each brand’s marketing efforts for this winter, key markers for the future growth of the business, and to celebrate what truly makes our company great: our passionate leaders and employees, who inform our epic culture every single day while making vacation dreams come true for our cherished customers.”
