Tauck has partnered with Approach Guides to develop a "feature-enhanced" Content Experience dedicated to promoting group sales of its river cruises.
Advisors can build in details specific to a particular sailing, including itinerary information, departure dates, pricing, and more.
“We’re seeing unprecedented demand for groups travel, especially for our river cruises,” said Steve Spivak, Tauck VP of Global Sales and Reservations. “Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category, allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more.
“For 99 years, Tauck has been absolutely committed to innovation – certainly in the way we craft our award-winning tours and cruises, but also in the ways we support our valued travel advisor partners,” said Spivak.
“Working with Approach Guides to really turbocharge our advisors’ river cruise group sales is just the latest example of those longstanding efforts, and we’re thrilled to roll out this new technology.”
Approach Guides co-founder & CMO Jennifer Raezer was equally enthusiastic. “After launching with our trade solution broadly in September 2023, Tauck has worked with us to adapt the underlying technology to address the unique requirements of specific categories, most notably groups,” said Raezer.
“What Tauck is offering is the first of its kind. Groups-focused advisors, and those looking to expand their groups business, are going to love it.”
The service is available immediately for advisors selling groups on Tauck’s river cruises and will be rolled out to all group departures over the coming year.
Advisors should contact their Tauck Group sales executive for an exclusive invitation.
Tauck will offer a training webinar for travel advisors interested in using the new groups service on 24JUL at 3:00 p.m. ET. Register here.
