Scenic Credits Canadian Advisors for Record Sales in 2024

Emerald Azzurra Emerald Cruises — Emerald Azzurra

Scenic Group announced a record-breaking close to 2024.

"2024 has been an exceptional year for Scenic Group Canada," said Lisa McCaskill, VP of Sales & Marketing, Scenic Group Canada.

"From an increase in passenger sailings to achieving impressive results during our Black Friday promotions, these achievements highlight the dedication of our team and the continued support of our valued guests. We are excited to celebrate these successes and look ahead to an even more impactful 2025."

Gratitude for Advisors

"Advisors [are] essential connectors in the travel industry, providing expert guidance, personalized service and trusted recommendations that enhance traveller experiences," the Company said in a statement.

“The dedication and partnership of Canadian travel agents and advisors are critical to Scenic Group’s achievements and deserve our deepest appreciation,” says Juna Ueda, General Manager, Sales at Scenic (W) Luxury Cruises & Tours, Canada.

“Their commitment, expertise, and passion have been instrumental in helping Canadian travellers create unforgettable adventures and moments. We deeply value their contributions and look forward to continuing to grow together in 2025.”

Sales Highlights:

Canada: 10% increase in passengers that sailed in 2024 and a 23% increase in guests that booked a cruise in 2024.
Black Friday Week: The best sales week in the company’s history, as the Black Friday campaign period saw Canadian net bookings soar by an extraordinary 81% over the previous year.
November 2024: Achieved the title of best month in Scenic Group's history, reflecting an unwavering demand for premium travel experiences.

Awards and Industry Accolades:

Condé Nast Traveler