WestJet has done it again.
An airline that’s known for its cheeky, fun advertising and marketing campaigns posted an ad on Instagram on U.S. election day that highlighted one-way tickets to Canada.
The ad shows the green WestJet logo and the words “One-Way Flights to Canada.” Below that is a tag line that says “Stressful day. Could be a nice getaway. #WhereYourStoryTakesOff.”
“We can confirm that the WestJet ad in question was digitally distributed in five cities across California in the lead-up to the U.S. presidential election,” a WestJet spokesperson told Open Jaw. “The ad campaign expired across all digital platforms by 10 p.m. ET last night.”
Responding to the ad on Instagram, a user with the name @hannibalhector said, “Oh WestJet! You are funny. Your advertising genius that created this deserves a raise.”
“I have a room reserved in Toronto,” said another person on Instagram, @oracle_of_optimism.
A website called casinoshunter.com sent out a release on 05NOV saying that U.S. Google searches for “Move to Canada” had jumped 354% since the start of August.
